Strategic marketing leadership for companies that need a clearer strategy, stronger systems, and a marketing function built to drive growth.
Strategic marketing leadership for companies that need a clearer strategy, stronger systems, and a marketing function built to drive growth.
FRACTIONAL MARKETING LEADERSHIP
Senior marketing direction,
without adding another full-time executive.
What I do
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Build the systems, processes, and infrastructure needed to create a scalable marketing function.
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Positioning, GTM strategy, customer segmentation, competitive analysis, planning
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Build CRM infrastructure, reporting, attribution, workflows, processes, and the technology stack that keeps marketing running effectively.
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Develop programs that move prospects through the funnel, strengthen customer relationships, and create repeatable paths to growth.
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Create the structure, processes, documentation, and KPIs needed to build a sustainable marketing function, whether you're developing an existing team or preparing to hire one.
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CRM, attribution, reporting, processes, technology, budgets
Growing Companies
Companies entering a new stage of growth and need senior marketing leadership to build the strategy, systems, and infrastructure to support it.
Companies Building Their Marketing Function
Organizations building their marketing team and infrastructure while still needing the work and leadership to move forward.
Teams in Transition
Companies navigating a leadership change, new GTM direction, acquisition, or other period of change that requires experienced marketing leadership.
Who I work with
Clarity that Creates Momentum
Strategic marketing leadership for companies that need a clearer strategy, stronger systems, and a marketing function built to drive growth.
What can we get done together in 4.5 months?
In a compact timeline, I recently built a marketing function from the ground up for a growing platform, including:
Brand strategy & new identity
Platform positioning & messaging
Website refresh & content strategy
Marketing analytics & reporting
Sales enablement
Processes for 11 operating companies
Photography & video development
Corporate/event marketing
Fractional CMO Leadership Without the Full-Time Commitment
Allison Roddy (MBA) is a marketing leader with 10+ years of experience driving go-to-market strategy, positioning, omnichannel engagement, and cross-functional execution across B2B SaaS, industrial manufacturing, and multi-channel organizations. She has an ability to partner with sales, product, operations, finance, and executive leadership to develop messaging, enablement tools, and campaigns that accelerate adoption, support commercial initiatives, and improve revenue performance.
Skilled at building marketing functions from the ground up, implementing scalable processes, and strengthening brand and go-to-market capabilities to support growth, integration, investment, and exit readiness.